The aim of the competition was to create visually strong, attention-grabbing poster works that celebrate HUBBY's 10th anniversary, convey our values, the importance of quality children's literature and reading, and highlight the joy and experience of reading, addressing children, young people, parents and teachers. To encourage children in Hungary to enjoy reading and love books in a playful and inspiring way. The campaign aims to make reading attractive and accessible to the younger generation, thereby contributing to the development of reading comprehension, creativity and imagination.